Yugoslavia's Evolving Media Mix

Geo-level Bayesian Hierarchical Media Mix Modeling

Media mix modeling is a statistical analysis on historical data to measure the return on investment (ROI) on advertising and other marketing activities. Current practice usually utilizes data aggregated at a national level, which often suffers from small sample size and insufficient variation in the media spend. When sub-national data is available, we propose a geo-level Bayesian hierarchical m...

Challenges And Opportunities In Media Mix Modeling

Advertisers have a need to understand the effectiveness of their media spend in driving sales in order to optimize budget allocations. Media mix models are a common and widely used approach for doing so. We outline the various challenges such models encounter in consistently providing valid answers to the advertiser’s questions on media effectiveness. We also discusses opportunities for improve...

Multiple scattering in evolving media

techniques that are used, for example, in radar and in seismic exploration. If one knows the arrival time of a singly scattered wave, along with its velocity and direction of propagation, one can determine the location of the scatterer. For multiply scattered waves it is more difficult to determine the locations of the scatterers because the waves propagate over many possible scattering traject...

Individual creativity in teams: The importance of communication media mix

The media-medicine mix: quality concerns in medical reporting

Competing interests: Alan Cassels is the founder and project leader of Media Doctor Canada, which is funded through the Office of Consumer Affairs at Industry Canada. He is remunerated for coordinating reviewers and administering the project. M ANY PEOPLE HEAR ABOUT MEDICAL discoveries for the first time through popular media. Newspapers, magazines, television and the Internet play an increasin...